Seeing with the customer's eye : exploring the challenges and opportunities of ar advertising
Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling, Dominik Mahr
| Year of publication: |
2020
|
|---|---|
| Authors: | Ruyter, Ko de ; Heller, Jonas ; Hilken, Tim ; Chylinski, Matthew ; Keeling, Debbie I. ; Mahr, Dominik |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 2, p. 109-124
|
| Subject: | augmented reality | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1740123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260440