Seeking the ideal level of design newness : consumer response to radical and incremental product design
Year of publication: |
2013
|
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Authors: | Mugge, Ruth ; Dahl, Darren W. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 34-47
|
Subject: | Produktgestaltung | Product design | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Hausgerät | Home appliances | Experiment |
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