Seeking the ideal level of design newness : consumer response to radical and incremental product design
Ruth Mugge and Darren W. Dahl
| Year of publication: |
2013
|
|---|---|
| Authors: | Mugge, Ruth ; Dahl, Darren W. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 34-47
|
| Subject: | Produktgestaltung | Product design | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Hausgerät | Home appliances | Experiment |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210818