Segmentation methods for metric conjoint analysis : a Monte Carlo comparison
by Marco Vriens ; Michel Wedel ; Tom Wilms
| Year of publication: |
1992
|
|---|---|
| Authors: | Vriens, Marco ; Wedel, Michel ; Wilms, Tom |
| Publisher: |
Groningen |
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Marktforschung | Market research | Monte-Carlo-Simulation | Monte Carlo simulation | Marktsegmentierung | Market segmentation |
| Extent: | 39 S. |
|---|---|
| Series: | Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen. - Groningen, ZDB-ID 2124895-3. - Vol. 494 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000843019