Segmentation of collaborative consumption consumers : social identity theory perspective
Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
| Year of publication: |
2022
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|---|---|
| Authors: | Małecka, Agnieszka ; Mitręga, Maciej ; Pfajfar, Gregor |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2445-2465
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| Subject: | segmentation | cluster analysis | collaborative consumption | eco-consciousness | prosumption | social identity theory | subjective norms | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Clusteranalyse | Cluster analysis | Persönlichkeitspsychologie | Personality psychology | Share Economy | Sharing economy | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412518