Segmentation of Czech consumers based on their attitudes towards money
Tomek, I.; Stříteský, V.; Tahal, R.
| Year of publication: |
2013
|
|---|---|
| Authors: | Tomek, Ivan ; Stříteský, Václav ; Tahal, Radek |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 2.2013, 2, p. 19-24
|
| Subject: | consumer segmentation | consumer behavior | money attitudes | consumer typology | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Tschechien | Czech Republic | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344414