Segmentation of football fans based on evangelistic behaviour : empirical evidence from Croatia
Mario Pepur, Goran Dedić, Bepo Žura
| Year of publication: |
2023
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|---|---|
| Authors: | Pepur, Mario ; Dedić, Goran ; Žura, Bepo |
| Published in: |
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu. - Rijeka : Univ., ISSN 1846-7520, ZDB-ID 2262889-7. - Vol. 41.2023, 1, p. 249-269
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| Subject: | sports market | evangelistic behaviour | eFangelism | segmentation | Kroatien | Croatia | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Sportmarketing | Sports marketing | Profisport | Professional sports | Zielgruppe | Target group | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18045/zbefri.2023.1.249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014530208