Segmentation of German consumers based on perceived dimensions of luxury food
Laura Helena Hartmann, Sina Nitzko, and Achim Spiller
| Year of publication: |
2017
|
|---|---|
| Authors: | Hartmann, Laura ; Nitzko, Sina ; Spiller, Achim |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 7, p. 733-768
|
| Subject: | Consumer behavior | food | luxury | segmentation | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Deutschland | Germany | Marktsegmentierung | Market segmentation | Lebensmittelkonsum | Food consumption | Zielgruppe | Target group | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2015.1121426 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799754