Segmentation of kidswear market in India through cluster analysis : an analytical study
Dr. Sougata Banerjee, Ms. Sarwat Pawar
| Year of publication: |
January 2013
|
|---|---|
| Authors: | Banerjee, Sougata ; Pawar, Sarwat |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 17.2013, 1/2, p. 1-10
|
| Subject: | Kidswear | Segmentation | Purchase Preferences | Cluster Analysis | Attributes | Indien | India | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758562