Segmentation of the Portuguese clients of Pousadas de Portugal
Margarida G. M. S. Cardoso; Fernando Moura-Pires
| Year of publication: |
2003
|
|---|---|
| Authors: | Cardoso, Margarida G. M. S. ; Moura-Pires, Fernando |
| Published in: |
Neural networks in business: techniques and applications. - Hershey, Pa. [u.a.] : IRM Press, ISBN 1-931777-79-9. - 2003, p. 70-88
|
| Subject: | Portugal | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001762787