Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Year of publication: |
July 2016
|
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Authors: | Srihadi, Tara Farina ; Hartoyo ; Sukandar, Dadang ; Soehadi, Agus W. |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 19.2016, part A, p. 32-39
|
Subject: | Tourism segmentation | Psychographic lifestyle | Activities | Interests and opinion (AIO) | Cluster analysis | Lebensstil | Lifestyle | Clusteranalyse | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Zielgruppe | Target group | Urlaubsverhalten | Holiday behaviour | Klassifikation | Classification | Konsumentenverhalten | Consumer behaviour |
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