Segmentation of users of cellular phone services in Guwahati City : an exploratory study
Sinmoy Goswami, Suman Sarmah and Swapna Boruah
| Year of publication: |
2014
|
|---|---|
| Authors: | Goswami, Sinmoy ; Sarmah, Suman ; Boruah, Swapna |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 13.2014, 3, p. 71-85
|
| Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010422201