Segmentation of Young consumers or North-East India based on their decision-making styles
Pradeep K. Deka
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Deka, Pradeep K. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 15.2016, 2, p. 65-85
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Indien | India | Zielgruppe | Target group | Entscheidung | Decision | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538698