Segmentation policies using the customer equity model : a study in a Brazilian hypermarket
Luiz Antônio Antunes Teixeira, Jersone Tasso Moreira Silva and Letícia Gontijo França
| Year of publication: |
2014
|
|---|---|
| Authors: | Teixeira, Luiz Antonio Antunes ; Silva, Jersone Tasso Moreira ; França, Letícia Gontijo |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 8.2014, 2, p. 179-190
|
| Subject: | analytic hierarchy process | AHP | cluster | customer equity model | marketing strategies | hypermarket | Brazil | Brasilien | AHP-Verfahren | AHP approach | Kundenwert | Customer value | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305850