Segmentation, revenue management and pricing analytics

Tudor Bodea and Mark Ferguson

ch. 1. The ideas behind customer segmentation -- ch. 2. Forecasting -- ch. 3. Promotion forecasting -- ch. 4. Capacity-based revenue management -- ch. 5. Unconstraining -- ch. 6. Pricing analytics -- ch. 7. Dynamic and Markdown pricing -- ch. 8. Pricing in business-to-business environments -- ch. 9. Customer behavior aspects of pricing.

MoreLess

Year of publication:	2013
Authors:	Bodea, Tudor.
Other Persons:	Ferguson, Mark (contributor)
Publisher:	New York, N.Y. : Routledge,
Subject:	Revenue-Management \| Revenue management \| Preismanagement \| Pricing strategy \| Marktsegmentierung \| Market segmentation

Extent:	1 online resource (x, 255 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-203-80215-1 ; 978-1-136-62484-1 ; 978-1-136-62479-7 ; 978-1-136-62483-4 ; 978-0-415-89832-4 ; 978-0-415-89833-1
Other identifiers:	10.4324/9780203802151 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015068337