Segmentation strategies for non-profits: mining the emerging market of "black gold"
| Year of publication: |
2008
|
|---|---|
| Authors: | Mckinley-Floyd, Lydia ; Shrestha, Nanda |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 6, p. 416-428
|