Segmenter le marché des 50-65 ans par les variables générationnelles subjectives

Combining age, life events and generational variables has been advocated in order to segment the 50-65 years old (“youngest olds”) market. Using these three categories of variables, we present a model highlighting the relevance of complementary subjective generational variables.

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Year of publication:	2012-01
Authors:	Malas, Ziad ; Guiot, Denis
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Etudes du consommateur \| Etude de marché \| Génération \| variables générationnelles subjectives \| âge \| événement de vie \| Generation \| subjective generational variables \| age \| Life-event

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing ; D11 - Consumer Economics: Theory
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011074348