Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Martinette Kruger, Melville Saayman
| Year of publication: |
2017
|
|---|---|
| Authors: | Kruger, Martinette ; Saayman, Melville |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 8.2017, 2, p. 204-223
|
| Subject: | Market segmentation | Behavioural intentions | Music appreciation | Music festival | Music tourism | Musik | Music | Musikwirtschaft | Music industry | Marktsegmentierung | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Musikveranstaltung | Musical performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-09-2016-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721755