Segmenting consumer decision-making styles (CDMS) toward marketing practice : a partial least squares (PLS) path modeling approach
Sajad Rezaei
| Year of publication: |
2015
|
|---|---|
| Authors: | Sajad Rezaei |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 1-15
|
| Subject: | Consuming decision-making styles (CDMS) | Marketing practice | Retailing | Partial least squares (PLS) path modeling approach | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour | Marketing | Strukturgleichungsmodell | Structural equation model | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468506