Segmenting consumer reactions to social network marketing
Colin Campbell; Carla Ferraro and Sean Sands
| Year of publication: |
2014
|
|---|---|
| Authors: | Campbell, Colin ; Ferraro, Carla ; Sands, Sean |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 432-452
|
| Subject: | Social network | Retail marketing | Advertising | Segmentation | Soziales Netzwerk | Marktsegmentierung | Market segmentation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbung | Online-Marketing | Internet marketing | Zielgruppe | Target group | Einzelhandel | Retail trade | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371326