Segmenting consumer reactions to social network marketing
Year of publication: |
2014
|
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Authors: | Campbell, Colin ; Ferraro, Carla ; Sands, Sean |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 432-452
|
Subject: | Social network | Retail marketing | Advertising | Segmentation | Soziales Netzwerk | Social Web | Social web | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Werbung |
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