Segmenting consumers for food defense communication strategies
| Year of publication: |
2009
|
|---|---|
| Authors: | Degeneffe, Dennis ; Kinsey, Jean ; Stinson, Thomas ; Ghosh, Koel |
| Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bradford : Emerald, ISSN 0020-7527, ZDB-ID 1842791. - Vol. 39.2009, 5, p. 365-403
|