Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling
Arthur W. Allaway, Heath McCullough, Kyoungmi (Kate) Kim, and Gregory McAmis
| Year of publication: |
2024
|
|---|---|
| Authors: | Allaway, Arthur W. ; McCullough, Heath ; Kim, Kyoungmi ; McAmis, Gregory T. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 1, p. 25-42
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2115383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447770