Segmenting customers according to online word-of-mouth about hotels
Beatriz Moliner-Velázquez, Maria Fuentes-Blasco, Irene Gil-Saura
| Year of publication: |
2021
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|---|---|
| Authors: | Moliner-Velázquez, Beatriz ; Fuentes-Blasco, Maria ; Gil Saura, Irene |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 1, p. 103-130
|
| Subject: | Online word-of-mouth | Motivation | Volume | Mixture regression model | Hotel | Unobserved heterogeneity | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Regressionsanalyse | Regression analysis | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-020-00435-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012489181