Segmenting customers based on key determinants of online shopping behavior
Simona Vinerean and Alin Opreana
| Year of publication: |
2021
|
|---|---|
| Authors: | Vinerean, Simona ; Opreana, Alin |
| Published in: |
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS). - Cham, Switzerland : Springer, ISBN 978-3-030-50675-9. - 2021, p. 385-400
|
| Subject: | Customer segmentation | Digital marketing | Marketing strategy | Online consumer behavior | Online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Social Web | Social web | Zielgruppe | Target group | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-50676-6_31 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417027