Segmenting customers by participation : an innovative path to service excellence
Sandy C. Chen, Carola Raab and Sarah Tanford
| Year of publication: |
2017
|
|---|---|
| Authors: | Chen, Sandy C. ; Raab, Carola ; Tanford, Sarah |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 5, p. 1468-1485
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| Subject: | Service quality | Segmentation | Customer participation | Service delivery | Mutual understanding | Service co-production | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Dienstleistungsmanagement | Service management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2015-0117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011732155