Segmenting cyberspace : a customer typology for the internet
Stuart J. Barnes
| Year of publication: |
2008
|
|---|---|
| Authors: | Barnes, Stuart J. |
| Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 330-352
|
| Subject: | Internet | Marktsegmentierung | Market segmentation | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003657602