Segmenting cyberspace: a customer typology for the internet
| Year of publication: |
2007
|
|---|---|
| Authors: | Barnes, Stuart J. ; Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 1, p. 71-93
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