Segmenting emerging markets based on consumer responses towards social network advertising
Shalini N. Tripathi and Masood H. Siddiqui
| Year of publication: |
2017
|
|---|---|
| Authors: | Tripathi, Shalini N. ; Siddiqui, Masood H. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 15.2017, 3, p. 255-277
|
| Subject: | digital marketing | emerging market opportunities | marketing communication | social network advertising | SNA | consumer responsiveness | advertising effectiveness | psychographic variables | segmentation | cluster analysis | discriminant analysis | canonical correlation analysis | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Schwellenländer | Emerging economies | Werbung | Advertising | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network | Social Web | Social web | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011867249