Segmenting festival visitors using psychological commitment
Jenny (Jiyeon) Lee and Gerard T. Kyle
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Jenny ; Kyle, Gerard T. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 5, p. 656-669
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| Subject: | segmentation | psychological commitment | festivals | sociodemographics | satisfaction | loyalty | Großveranstaltung | Big event | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400544