Segmenting hedonic wine tourists using push-pull winescape attributes
Vanessa Ann Quintal, Ben Thomas, Ian Phau and Zorana Soldat
| Year of publication: |
2022
|
|---|---|
| Authors: | Quintal, Vanessa Ann ; Thomas, Ben ; Phau, Ian ; Soldat, Zorana |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 3, p. 237-245
|
| Subject: | attitude | intention to recommend | push-pull theory | segmentation | winescape | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Hedonischer Preisindex | Hedonic price index | Weinbau | Wine industry | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1839334921999478 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384442