Segmenting hotel guests' behavior : insights for developing effective water conservation programs
Franco M. Sancho-Esper, Ricardo Sellers-Rubio, Ana Belen Casado-Diaz, Fernando Campayo-Sanchez, Carla Rodriguez-Sanchez, Carolina Sanchez
| Year of publication: |
2025
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|---|---|
| Authors: | Sancho-Esper, Franco M. ; Sellers Rubio, Ricardo ; Casado-Diaz, Ana Belen ; Campayo-Sanchez, Fernando ; Rodriguez-Sanchez, Carla ; Sánchez, Carolina |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 3, p. 3544-3560
|
| Subject: | consumer identities | effort | habits | pleasure | segmentation | water conservation behavior | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Gewässerschutz | Water conservation | Marktsegmentierung | Market segmentation | Wasserversorgung | Water supply |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358249