Segmenting industrial markets by buyer sophistication
by James G. Barnes and Ronald McTavish
| Year of publication: |
1983
|
|---|---|
| Authors: | Barnes, James G. |
| Other Persons: | McTavish, Ronald (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 17.1983, 6, p. 16-33
|
| Subject: | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001037588