Segmenting Internet markets
Shelly Rodgers; Hugh M. Cannon; Jensen Moore
| Year of publication: |
2007
|
|---|---|
| Authors: | Rodgers, Shelly ; Cannon, Hugh M. ; Moore, Jensen |
| Published in: |
Internet advertising : theory and research. - Mahwah, NJ [u.a.] : Lawrence Erlbaum Associates, ISBN 0-8058-5109-7. - 2007, p. 149-183
|
| Subject: | Electronic Commerce | E-commerce | Marktsegmentierung | Market segmentation | Empirische Methode | Empirical method | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530780