Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
| Year of publication: |
2005
|
|---|---|
| Authors: | Brengman, Malaika ; Geuens, Maggie ; Weijters, Bert ; Smith, Scott M. ; Swinyard, William R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 1, p. 79-88
|
| Publisher: |
Elsevier |