Segmenting luxe-bargain shoppers using a fuzzy clustering method
Chae Mi Lim; Youn-Kyung Kim; Rodney Runyan
| Year of publication: |
2013
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|---|---|
| Authors: | Lim, Chae Mi ; Kim, Youn-kyung ; Runyan, Rodney |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 11/12, p. 848-868
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| Subject: | Luxury | Segmentation | Bargain | Fuzzy clustering | Luxe-bargain shopper | Fuzzy-Set-Theorie | Fuzzy sets | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Luxusgüter | Luxury goods | Regionales Cluster | Regional cluster |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010203017