Segmenting market structure from multi-channel clickstream data: a novel generative model
Yang Qian, Yuanchun Jiang, Yanan Du, Jianshan Sun, Yezheng Liu
| Year of publication: |
2020
|
|---|---|
| Authors: | Qian, Yang ; Jiang, Yuanchun ; Du, Yanan ; Sun, Jianshan ; Liu, Yezheng |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 3, p. 509-533
|
| Subject: | Clickstream data | Market structure | Generative model | Personal interest | Product influence | Marktstruktur | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09393-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287494