Segmenting motivation : an analysis of fantasy baseball motives and mediated sport consumption
Brendan Dwyer, Stephen L. Shapiro, and Joris Drayer
| Year of publication: |
2011
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|---|---|
| Authors: | Dwyer, Brendan ; Shapiro, Stephen L. ; Drayer, Joris |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 3, p. 129-137
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| Subject: | Ballsport | Ball game | Internetnutzung | Internet usage | Marktsegmentierung | Market segmentation | Sportmarketing | Sports marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373488