Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
K. Alexandris and Rodoula H. Tsiotsou
| Year of publication: |
2012
|
|---|---|
| Authors: | Alexandris, K. ; Tsiotsou, Rodoula H. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 12.2012, 1, p. 65-81
|
| Subject: | Sportveranstaltung | Sport event | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514808