Segmenting the senior tourism market in Ireland based on travel motivations
Aisling Ward
| Year of publication: |
2014
|
|---|---|
| Authors: | Ward, Aisling |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 3, p. 267-277
|
| Subject: | Cluster analysis | factor analysis | Ireland | mature market | motivations | segmentation | Irland | Clusteranalyse | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Faktorenanalyse | Factor analysis | Tourismus | Tourism | Motivation | Tourismusmarketing | Tourism marketing | Zielgruppe | Target group | Ältere Menschen | Elderly people |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390873