Segmenting Travel Markets with the International Tourism Role (ITR) Scale
| Year of publication: |
1994
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|---|---|
| Authors: | Mo, Chul-min ; Havitz, Mark E. ; Howard, Dennis R. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 33.1994, 1, p. 24-31
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