Segmenting young adults through their consumption styles: a cross-cultural study
| Year of publication: |
2011
|
|---|---|
| Authors: | Akturan, Ulun ; Tezcan, Nuray ; Vignolles, Alexandra |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 12.2011, 4 (22.11.), p. 348-361
|