Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Youjae Yi; Hoseong Jeon; Beomjoon Choi
| Year of publication: |
2013
|
|---|---|
| Authors: | Yi, Youjae ; Jeon, Hoseong ; Choi, Beom Joon |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1238-1255
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Experiment | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786592