"Seize the deal, or return it losing your free gift" : the effect of a gift-with-purchase promotion on product return intention
Shinhyoung Lee and Youjae Yi
| Year of publication: |
March 2017
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|---|---|
| Authors: | Lee, Shinhyoung ; Yi, Youjae |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 3, p. 249-263
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| Subject: | return intention | Konsumgüter | Consumer goods | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658370