Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Chen Yang, and Jing Hu
| Year of publication: |
2024
|
|---|---|
| Authors: | Yang, Chen ; Hu, Jing |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 3, p. 588-605
|
| Subject: | perceived busyness | destination advertising effectiveness | time efficiency | benefit focus | construal-level theory | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231164979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582359