SEIZING COMPETITIVE INITIATIVE

To be successful, a company has to capture the initiative in an industry from its competitors. The author offers a detailed prescription for getting and keeping the strategic initiative in the face of countermoves by your opponent.

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Year of publication:	1982
Authors:	MacMillan, Ian C.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 2.1982, 4, p. 43-57
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb038944 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014845441