Seizing the white space : business model innovation for growth and renewal
Mark W. Johnson
| Year of publication: |
2010
|
|---|---|
| Authors: | Johnson, Mark W. |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Geschäftsmodell | Business model | Innovation | Geschäftsidee | Innovationsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 208 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | The white space and business model innovation -- The four-box business model framework -- The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Designing a new business model -- Implementation -- Overcoming incumbent challenges. |
| ISBN: | 978-1-4221-2481-9 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003872759