Selecting a Business College Major: An Analysis of Criteria and Choice Using the Analytical Hierarchy Process

According to the Chronicle of Higher Education (2001), 15 percent of entering freshmen believe that there is a good chance they will change their college major and 8 percent are undecided. To gain insight into the criteria that students use to select a major, a model of the student decision making process was developed using the Analytic Hierarchy Process (AHP). This model predicted student’s first choice major with 88 percent accuracy for sophomores and seniors. An analysis of the criteria revealed judgement inconsistencies, particularly for accounting, finance, and decision science majors. Not surprisingly, sophomores were more inconsistent in their decision making than were seniors. It was also determined that students clustered the majors into two separate groups, viewing accounting, finance and decision science majors differently than marketing and management majors