Selecting an advertising agency : a multi-criteria decision making approach
Mohd. Nishat Faisal and Bilal Mustafa Khan
| Year of publication: |
2008
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|---|---|
| Authors: | Faisal, Mohd. Nishat ; Khan, Bilal Mustafa |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 24363236. - Vol. 12.2008, 4, p. 13-22
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009891812