Selecting Corporate Advertising Themes

Our last column (Summer 1981) advanced ten possible advertising themes derived from strategic planning. Here are ten more themes that can serve as the foundation of copy strategies:

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Year of publication:	1981
Authors:	BOYD, HARPER ; Haller, Terry
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 2.1981, 2, p. 85-87
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb038940 [DOI]
Source:	Other ZBW resources

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