Selecting online distribution modes for differentiated products in a platform supply chain
Year of publication: |
2022
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Authors: | Zhang, Zhichao ; Xu, Haiyan ; Ke, Ginger Y. ; Chen, Kebing |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 244.2022, p. 1-19
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Subject: | Differentiated products | Distribution strategy | Online marketplace | Operations management | Platform supply chain | Lieferkette | Supply chain | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Produktdifferenzierung | Product differentiation | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Fertigungsprogramm | Master production schedule | Prozessmanagement | Business process management |
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